My name is Elly and I am the founder of BootayBag. I first got the idea for BootayBag in my "too broke for Hanky Panky and too busy for the laundry matt" phase of my life. Not only was my personal underwear drawer needing a facelift, but finding time to do so wasn't on the top of the priority list. I knew that I couldn't be the only women guilty of this...
As years passed I thought why not do the shopping for the thousands of other women who don’t have time to shop for their own underwear. With the right price women would finally have the chance to be able to get rid of those old underwear. We could stop hoarding the tattered undies in the back of our drawers and easily welcome in cute undies, every month! My hope and idea for women was officially a functioning monthly subscription business.
My vision involved creating a company that was fun and sent positive messages to women, while having a deeper meaning at the same time. In 2012 my dad was diagnosed with Metastatic Melanoma. He’s been battling the disease every day since. My understanding is that everyone has heard about Melanoma but never thinks they can get it. When in reality it is more common than people think. I instantly knew I wanted to incorporate this into BootayBag.
BootayBag is not only a monthly subscription but a company that reinvented the way women shop for underwear. Now, with BootayBag, you customize your shopping to fit easily into your busy lifestyle. BootayBag prides itself on its community of women who recognize their inner beauty. We focus our social media around promoting positive body images and living a happy life!
BootayBag is a Philanthropic based company through our subscribers support. On top of this whenever the hashtag #undermatters is used on social media, BootayBag will donate one dollar to the Melanoma Foundation; raising awareness that everyone has their own battle, but that does not mean you have to fight alone! Be BOLD and join us in bringing out the beauty in booty once more!