Commitment is hard, we make it easy — swap between styles,
pause, or cancel at anytime.

Why BootayBag?

Flexibility

Unlike other subscriptions, you’re in total control. Your order processes on the same day every month for easy management and planning. Ps: You can swap, skip, cancel, or add more (with member discounts) at any time -- your subscription, you call the shots!

Goodbye Surprises

Want to know what you are getting monthly? As a member, you’ll get a first look into the monthly collection. BootayBag releases 4 totally new underwear styles a month, plus matching bralettes to complete your look!

Women For Women

We get you because we are you. This small but mighty all-women team is reinventing the way women shop for underwear. We feel strongly that comfort, flexibility, and affordability should be part of your underwear shopping experience.

Our One For One Program

Did you know women’s underwear is the least donated item to shelters? With every first purchase, we donate a pair to a woman in need -- because every woman deserves to feel comfortable, sexy, and empowered.

Happiness Guarantee

If you aren’t 100% satisfied with your order, we want to make it right. Whether that means a replacement or finding something new for you to love, we’ll always do our best to take care of our babes.

Why BootayBag?

Bootaybag
past-bag
See Past Bags

Past Bags

Here is a little of what you missed in our past months collections. Once you are a member you unlock member pricing. Welcome to the crew babe!

August 21 Never Thong Bag
August 21 Always Thong Bag
August 21 Lennon Set
July 21 Never Thong Bag
July 21 Henery Set
June 21 Mix It Up
June 21 Nicolette Bralette
May Novah Set
April Mix it Up
May Frankie Set
March
April Set
Bella Bralette
March
February
January
December
November
October
December
September
April
July
August
June
May
March
February
January
November
October
September
July
August
June
May
February
January
April
March
August 21 Never Thong Bag
August 21 Always Thong Bag
August 21 Lennon Set
July 21 Never Thong Bag
June 21 Nicolette Bralette
May Novah Set
April Mix it Up
May Frankie Set
Bella Bralette
March
February
January
October
December
September
April
June
May
March
February
October
September
July
August
February
January
April
March

How It Works

Build Your Bag

Start by selecting your size and then what style undies you prefer. We currently offer thong and cheeky style undies. After that you can select how many pairs of undies you want to receive each month.

Make It Yours

Customize your bag to make sure it works for you. With your exclusive member access, you get access to our add-on products (think bralettes and limited edition sets). You can also swap between styles, skip, cancel, add more or less - whatever YOU choose.

Free Ship + Chill

We offer free shipping and will pack your bag the way you customized it each month. Tracking will land in your inbox once your order is out the door. Make sure you follow us on Instagram so you can stay up to date on our latest style drops.

Sign Up Today And Snag Our September Collection

Join the crew today to get early access to exclusive collections at special member pricing.

Unlock Member Exclusives

Sneak peek of what you can grab once you join the crew.

Elly

A love letter from Elly

BootayBag is a passion project run by an all-women team who are collectively on a mission to change the way you shop for underwear. I know I am not alone when I say that going to the mall and digging through underwear sale bins is as inconvenient as it is awkward.  

You might be wondering "Why do I need new undies every single month?"...and maybe you don't. Butt* that's why we're flexible and cater to you. Think of your BootayBag subscription as a treat for yourself, your way, when you want it. Once you become part of our crew you will have full access to not only your member exclusive pricing (we love a free shipping moment), but also early access to the monthly style drops so you always know what to expect in your monthly bag. Don't like it? Swap it. Love it? Add more. Drawers full? Skip it.

Your monthly BootayBag is affordable, flexible, and convenient. Everything those semi-annual sales are not. Not to mention, our happiness guarantee ensures you love what you're sliding into always, no matter what.

Welcome to the crew babe, we're lucky to have you.

- Elly Watch Elly In The Tank
Shark Tank

Frequently Asked Questions

Text Us! Text BBHELP to 833-377-8140

  • Size Guide

    Our Happiness Guarantee has you covered if the sizing isn't quite right. Find more details in our FAQ below

  • Happiness Guarantee

    Did you know we have a Happiness Guarantee?

    Our products make us happy, and we want them to make you happy too! If you aren’t 100% satisfied with your order, we want to make it right. Whether that means a replacement or finding something new for you to love, we’ll always do our best to take care of our babes.

  • What Will Come in my BootayBag?

    Each month we curate a new monthly collection that includes 2 thongs, 2 cheeky undies, and a handful of limited edition items (like our monthly featured bralette!).

    4 Pairs Subscription :
    (Best Value!) Features all 4 pairs
    2 Pairs Subscription:
    Available in Mix It Up, Never Thong and Always Thong
    1 Pair Subscription:
    Available in Never Thong and Always Thong

  • When Will I Receive my First Bag?

    After you've purchased your subscription, we will send you notification via email once your order has shipped. Orders purchased before our monthly processing date will go out with current subscription orders. Orders purchased after our monthly processing date will ship out in 3 business days.

    FYI, first time orders will only show in your Purchase History

  • How Do I Update my Subscription?

    You have the flexibility to customize your subscription based on your preferences each month.

    Want to try a new style or size? Need more undies this month? Simply log in and view your subscription under the Subscription tab. There, you'll see the option to Swap or Change Size.

  • General Shipping Info

    Subscriptions
    After monthly processing, we take 2-3 days to pack all orders. Once shipped, we will notify you via email. You can log into your account to see up to date tracking of your bag. Most orders arrive within 10 days after being shipped.

    One Time Purchases
    After you complete your purchase, we will notify you via email once your order has shipped. Most orders arrive within 10 days after being shipped.

  • How Can I Earn Rewards?

    Easy, babe!

    You can earn points by referring friends, making purchases or engaging with us on social media!

    Use your points to redeem for discounts, free undies & bralettes or other BB items (our socks are a member favorite!)

    Best part? We reward our babes for sticking with us by placing you in different "tiers" based on your total amount spent. Higher Tier = More Points Earned. Check out the Rewards Tab in your account to see how many points you have and to learn more!

  • Returns/Exchanges

    We want you to love your products from BootayBag. While we don't accept returns due to the intimate nature of our products, we have you covered with our Happiness Guarantee. Check out our FAQ on this to learn more.

    Please note. We want to get your order to you ASAP so once an order is placed it can not be cancelled.

On the Gram @bootaybag

What our babes are saying

Love My Undies!

I love this subscription! The underwear is cute, comfy, and high-quality, the customer service is amazing and so responsive, and the community is uplifting. Not to mention it's very flexible so you can change or skip each month.

- Sara D.
What our babes are saying

Best. Sub. Ever.

"This is the best thing I have ever signed up for! Undies delivered to your door monthly that are adorable and an amazing qualilty! I’ve told all my friends!!!"

- Courtney A.
What our babes are saying

Loyal BootayBag Babe

"I’ve been a member for almost four years now and I have never had a bad experience with BootayBag! It saves you from having to awkwardly buy sexy undies in the store and keeps things private and low key. Loyal customer right here!"

- Anna H.
What our babes are saying

Affordable + Convenient

"I LOVE Bootaybag! The undies and matching sets are so cute and flattering. It’s more affordable and convenient than buying lingerie elsewhere, and super fun to have something to look forward to every month!"

- Shannon
Review Post
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Contact Us

Thanks, babe!

Someone from our customer care team will follow up soon.

Send Another Message

Frequently Asked Questions

Text Us! Text BBHELP to 833-377-8140

  • What Size Should I Order?

    Our Happiness Guarantee has you covered if the sizing isn't quite right. Find more details in our FAQ below

  • Happiness Guarantee

    Did you know we have a Happiness Guarantee?

    Our products make us happy, and we want them to make you happy too! If you aren’t 100% satisfied with your order, we want to make it right. Whether that means a replacement or finding something new for you to love, we’ll always do our best to take care of our babes.

  • When Will I Receive my First Bag?

    After you've purchased your subscription, we will send you notification via email once your order has shipped. Orders purchased before our monthly processing date will go out with current subscription orders. Orders purchased after our monthly processing date will ship out in 3 business days.

    FYI, first time orders will only show in your Purchase History

  • How Do I Update my Subscription?

    You have the flexibility to customize your subscription based on your preferences each month.

    Want to try a new style or size? Need more undies this month? Click on the Subscription tab above, there, you'll see the option to Swap Style or Change Size.

  • General Shipping Info

    Starting in September, the monthly charge date will be the 5th instead of the 15th.

    After processing, we take 2-3 days to pack all orders. Once shipped, we will notify you via email and provide a tracking link. Most orders arrive within 10 days after being shipped.

  • How Can I Earn Rewards?

    Easy, babe!

    You can earn points by referring friends, making purchases or engaging with us on social media!

    Use your points to redeem for discounts, free undies & bralettes or other BB items (our socks are a member favorite!)

    Best part? We reward our babes for sticking with us by placing you in different "tiers" based on your total amount spent. Higher Tier = More Points Earned.

    Check out the Rewards Tab above to see how many points you have and to learn more!

  • Returns/Exchanges

    We want you to love your products from BootayBag. While we don't accept returns due to the intimate nature of our products, we have you covered with our Happiness Guarantee. Check out our FAQ on this to learn more.

    Please note. We want to get your order to you ASAP so once an order is placed it can not be cancelled.

  • What Will Come in my BootayBag?

    Each month we curate a new monthly collection that includes 2 thongs, 2 cheeky undies, and a handful of limited edition items (like our monthly featured bralette!).

    Each month we curate a new monthly collection that includes 2 thongs, 2 cheeky undies, and a handful of limited edition items (like our monthly featured bralette!).

    4 Pairs Subscription :
    (Best Value!) Features all 4 pairs
    2 Pairs Subscription:
    Available in Mix It Up, Never Thong and Always Thong
    1 Pair Subscription:
    Available in Never Thong and Always Thong

Sneak Peek

The October Collection

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Leave Me Alone Bralette (and scrunchie)

The Inspiration

The Leave Me Alone Bralette offers the support of a sports bra combined with a cotton comfort fit. Pair it with the matching jogger and add your favorite sneakers (or slippers) for a look that's all you, boo--no shirt necessary. Oh, and did we mention it comes with a matching scrunchie?

The Deets

Her breezy twist front and a peek-a-boo cut-out make this bralette a must-have statement piece. The bra’s adjustable straps give you coverage tailored to your exact fit! Fit: Adjustable Straps, Pullover Style Material: Bamboo, Cotton, Spandex

Matching Bottom Found In:

Add-On Only (Leave Me Alone Jogger)

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Leave Me Alone Jogger

The Inspiration

Comfort meets style in our Leave Me Alone Jogger. These limited edition joggers are designed so you can get more out of your lazy days spent on the couch. This jogger’s relaxed-fit paired with a comfy, lived-in cotton material, makes for the ultimate cozy Fall fit.

The Deets

We truly thought of everything for this pair, including oversized pockets (duh). Stretchy, elastic ruffle waistband with drawstring. This live-in material is thick cotton for those cold nights! Fit: Boyfriend cut. Oversized, High-Rise (or fold over the waistband for a low to mid-rise option!) Recommendation: Runs large, please consider sizing down for a more true-to-size fit. Material: Cotton, Spandex

Found In:

Add-On Only. *Final Sale*

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Logan Bralette (Black)

The Inspiration

Who says you have to choose between comfort and style? The Logan Bralette is here to prove that you don't have to compromise. Logan is seamless under clothing while giving you the natural, rounded shape your everyday bra should.

The Deets

Logan’s buttery soft, no-show fabric is so smooth you’ll forget you’re even wearing a bra. She adjusts to three lengths for a comfortable rib fit. Her thick band creates a slimming silhouette to give you support and keep the girls secure. Fit: Wireless, Back Hook-and-Eye Closures, Adjustable Straps, Unpadded Material: Nylon, Spandex

Matching Undies:

Carla Thong found in: 4 Pair, Mix It Up, 1+2 Pair Always Thong, Matching Set

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Carla Thong

The Inspiration

Meet your new go-to undies. The Carla Thong is our simple, lightweight, and breathable thong that you'll never want to take off. Workout? Date Night? This pair of undies has got your bootay covered with an all-day, secure fit that doesn’t dig into your skin. She’ll hug the shape of your body, following your every curve for optimal comfort.

The Deets

Carla’s four-way stretch material is lightweight and breathable. She’s the first (of many) BB undies that will have our newest feature: tear-off tags. (You’re welcome). Fit: Low to Mid-Rise Material: Nylon, Elastan, 100% Cotton Gusset

Found In:

4 Pair, Mix It Up, 1+2 Pair Always Thong

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Bella Bralette (Black)

The Inspiration

Bella is back in her OG color-- black! Bella is your go-to bra to throw under that v-cut LBD for your next night out. Bella is a chic, sexy, and timeless drawer staple that gives you a barely-there feel with all-day support.

The Deets

Her mesh cups are soft, lightweight, and breathable. Unlike bulky bra padding, Bella’s outlining is designed to conceal your bra under any tee. Her supportive underwire gives you the lift and security you deserve. Fit: Unpaddded, Sheer Mesh Cup, Supportive Underwire, Adjustable Straps Material: Sheer Mesh, Nylon, Spandex

Matching Undies:

Any of the October styles!

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Joanne Thong

The Inspiration

Take a walk on the wild side in the Joanne thong. Joanne is our newest member in the animal print undies we have been rolling out this year! Her zebra print in our signature no-show material is paired with a thick lace waistband sure to unleash your wild side.

The Deets

Stay-in-place thong that has a little more coverage on the back. Joanne is the genuine mid-rise thong you have been begging for! Fit: Low to Mid-Rise Material: Nylon, Spandex, 100% Cotton Gusset

Found In:

4 Pair, 2 Pair Always Thong

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The Inspiration

Slip into our newest super-soft and lightweight Carla Cheeky and experience the most breathable, body-hugging fit ever. She’s sleek, sexy, versatile, and oh-so-comfy with just the right amount of coverage.

The Deets

Slip into our newest super-soft and lightweight Carla Cheeky and experience the most breathable, body-hugging fit ever. She’s sleek, sexy, versatile, and oh-so-comfy with just the right amount of coverage. Fit: Low to Mid-Rise Material: Nylon, Elastan, 100% Cotton Gusset

Found In:

4 Pair, 2 Pair Never Thong

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Carla Cheeky

The Inspiration

Annie is our cheekier Never Thong Pair this month in our classic no-show material. Her extra thick waistband is made of our stretchy lace material that lays flat under any outfit. Comfortable, cute, and durable, these undies are made to last and are always there to give you that extra boost of confidence!

The Deets

Front and back is our breathable, no-show material. She has a super stretchy waistband with all the details you love! Fit: Low to Mid-Rise Recommendation: Runs small to size, please consider sizing up for a mid to high-rise fit Material: Nylon, Spandex, 100% Cotton Gusset

Found In:

4 Pair, Mix It Up, 1+2 Pair Never Thong

Annie Cheeky

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New Collection Coming Soon

Stay tuned for our newest BootayBag collection!

Countdown until launch

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Want to be notified of monthly drops?

Text BOOTAY to 833-227-8815
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Tell Us What You Think

Now that you’ve got those undies, we’d like to know how we did!

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